Marketing & Business Communication Area
Marketing & Business Communication - Business man
Course Duration: 3 Years
Course Description: the course of “marketing & Business Communication” is
accredited by the ministry of Education of the University
and of Research, protocol number 6862 of 28.03.2003.
the aim of this course is to train the student to become
professionals able to manage the procedure of promotions
and product marketing. He will be trained to work
in commercial production companies, tourist agencies
that offer services and organize events and other cultural
initiatives.
Such a specialist will need to research and defi ne the
expectations of the consumer through fi eld, cultural
and socio-economic analysis. He will be able to use
creatively and effectively the main instruments of company
communication, to produce a marketing and communication
projects, plan objectives and strategies,
design briefi ngs. This will allow him to put the company
in a good position in the market and reinforce its global
image.
The export in “Marketing & Business Communication
has the task of inventing differentiated communication
strategies, coordinated and coherent to the company
philosophy and create images and languages able to
convey messages and values effi ciently. Relations, Advertisement,
Web design, coordinating image and study
of alternative strategies, organizing events, conventions
and expositions are among some of the tasks which will
be developed.
In the three year period the lessons outside of class will
include workshops, seminars, and internship programs
in companies. the possibility of participating to competitions
created in collaboration with prestigious fi rms
will allow the students to simulate a professional activity
and collaboration with agencies and companies. He
will be involved in the development of specifi c projects
by being directly in touch with the work world. the student
will be conducted to the study of subjects tied
to the fi eld of communication, advertisement, public
relations, editing publications, organization of events,
journalism, media history and technique, communication
techniques, subjects linked to the fi eld of graphics,
use of professional and digital media, as well as
subjects related to business culture, foreign languages,
administration and fi nance, corporate law and computer
science.
this teaching organization offers the advantage of training
professionals to be specifi c and fl exible able to work
in a team and reach concrete pursuable objectives.
the graduates in marketing & Business Communication
will be able to undertake a professional career and/or
marketing consulting (marketing and sales) within the
company and business of the different industrial sectors
or at the agencies that manage public services.
The course aims to prepare young professionals for positions in production and/or distribution companies within the context of the macro-category of fashion and its related services (i.e. trade fair organizers, consulting companies, and communications specialists).